January, 2017
PUBLICIS COMMERCE LAUNCHES IN APAC WITH KEN MANDEL LEADING OPERATIONS
Publicis Media Asia Pacific has launched Publicis Commerce in partnership with Interactive Solutions which will be headed up by Ken Mandel (pictured), Starcom’s president of global network solutions Asia Pacific.
In his new capacity, Mandel is responsible for building and leading the new business capability around commerce and innovation at Publicis Media Asia Pacific.
Read more at Marketing Interactive.
November, 2015
KEN MANDEL JOINS SMG IN GLOBAL CLIENT ROLE
Based in Singapore but with a global mandate, Mandel will report to John Sheehy, SMG’s president of global operations, and serve on the Global Leadership Council.
The Global Client Network is "a seamless global organisation" for clients that operate in multiple markets, "providing brand growth and innovation", according to SMG.
Mandel will work with counterparts Kim Kadlec in the Americas and Jodie Stranger in EMEA to "drive closer alignment" with the needs of SMG’s top 15 global clients, the company.
Read more at Campaign Asia.
August, 2015
CAMPAIGN INNOVATE: KEN MANDEL JOINS AS JUDGE
The judging panel is now joined by Ken Mandel, founding in residence of startup mentorship initiative Jam Ventures. An industry veteran, Mandel has worked with Yahoo, and helped establish Buddy Media (now Salesforce Marketing Cloud) and Hootsuite in Asia-Pacific. Today, he sits on several start-up and venture advisory boards and is also a keen supporter of the Asian digital industry having held numerous industry association Chairmanships including Interactive Advertising Bureau, Mobile Marketing Association, Digital Advertising Alliance and more.
Read more at Campaign Asia.
May, 2013
HUGE GROWTH POTENTIAL IN ASIA: HOOTSUITE’S MANDEL
Ken Mandel, Managing Director of Asia Pacific (APAC) at HootSuite, discusses the company's solutions, growth potential and strategy with Zeb Eckert and Mia Saini on Bloomberg Television's "On The Move Asia."
See the video at Bloomberg.
May, 2013
SOCIAL MEDIA AN IMPORTANT PLATFORM FOR BRAND-BUILDING
A growing number of people are getting news via social media feeds, and advertisers have been keen to tap the social media space to grow their brand awareness and promote their products. Ken Mandel, Managing Director,Hootsuite APAC, Dave Goldberg, CEO, Survey Monkey & Tom Crampton, Global Managing Director, Social@Ogilvy give their views.
Read more at Channel News Asia.
October, 2013
KEN MANDEL TO HEAD HOOTSUITE IN APAC
Social relationship management platform HootSuite has appointed Ken Mandel as its managing director for Asia Pacific.
Mandel (pictured) has experience in both sales and digital advertising in APAC and brings a wide range of enterprise innovation and executive leadership experience to HootSuite. He will now be responsible for HootSuite's regional growth strategy and rapid expansion with enterprise customers.
Read more at Marketing-interactive.com.
September, 2013
AD TECH PROVIDER ROCKET FUEL SHARES NEARLY DOUBLE IN DEBUT
Shares of advertisement technology company Rocket Fuel Inc nearly doubled in their debut as investors flocked to grab a piece of the company that has shown impressive revenue growth. The company, which helps customers place their ads on websites and mobile networks, sold 4 million shares at the top end of its price range of $27-$29 per share, raising $116 million.
Read more at Reuters.
April, 2013
JWT ENTERS MYANMAR; SIGNS AFFILIATION AGREEMENT WITH MANGO MARKETING
From Left to Right: Ken Mandel, Founder, JAM Ventures, Rose Swe, Co-Founder & MD Mango Media, Bob Jeffrey, Global Chairman & CEO, JWT, Michael Maedel, Chairman Asia Pacific, JWT, Lynn Lynn Tin Htun, Co-Founder & Managing Director Mango Marketing, Khin Thet Khaing, GM, Mango Marketing)
JWT has become the latest international agency network to move into Myanmar, signing an affiliation agreement with Mango Marketing in the newly opened market. The agreement, signed today, gives JWT an option to buy equity in the Myanmar agency, which JWT said it would exercise “at a time that is beneficial to JWT and to Mango.” Read more at Campaign Asia.
July, 2012
IT'S STILL ALL ABOUT KNOWING THE CUSTOMER
Speaking with Shibani Mahtani in Singapore, Mr. Mandel talked about the challenges and potential in digital advertising, how companies can crack their social-media strategy, and the opportunities that Asia's emerging markets hold.
WSJ: The digital landscape and tools available to companies and individuals now can sometimes be overwhelming—how should companies think of their digital and social media strategies?
Mr. Mandel: It is complete chaos out there with all the tools available, and this is the problem we are trying to solve for. You have these very large platforms, and people go to them every day, but it becomes a spaghetti mess for the stakeholders. A unified technology is how you make sense of this—it is important to use some form of technology to handle all the different networks. Read the rest of the interview on online.wsj.com.
May, 2012
FACEBOOK IPO's IMPACT: RISING TIDES LIFTS ALL BOATS
Ken Mandel, MD, Asia Pacific, Buddy Media says attention to Facebook has helped his company's business. He also says GM's decision to pull ads spending on Facebook is an individual case. Other companies such as Ford are embracing Facebook and getting amazing results. Watch the video on CNBC for more.
September, 2011
KEN MANDEL JOINS BUDDY MEDIA AS MD OF ITS NEW ASIA PACIFIC HQ
Social network marketing software provider Buddy Media is set to open an Asia-Pacific headquarters in Singapore, bringing in Ken Mandel as its managing director.
Mandel joins from Yahoo Asia-Pacific, where he was most recently regional vice president and managing director of the Southeast Asia division. He left in March to set up an independent boutique agency in Singapore, Jam Ventures. He currently also serves as chairman of the Interactive Advertising Bureau's Southeast Asia chapter and is a former vice chairman (currently honourary board member) of the Mobile Marketing Association Asia-Pacific.
Commenting on the appointment, Mandel said, "I am thrilled to be part of the Mobile Now growth story. How could you not bet on mobile, gaming and application development in this region! With their strong presence in China and Singapore regional sales office Mobile Now is extremely well positioned to be a major mobile ecosystem player in Asia Pacific and beyond."
Michael Lazerow, founder and CEO of Buddy Media, says Mandel's experience will be "invaluable" for the company's contined expansion in the Asia region. "Ken possesses an understanding of social marketing software that will further enhance our ability to offer the best technology and services to hundreds of clients worldwide," he said.
Mandel says he had a number of options for his next career challenge, but chose a smaller organisation with a unique role. "This was an easy choice for me to join a rapidly expanding and innovative company with great people."
September, 2011
MOBILE NOW SETS UP REGIONAL OFFICE IN SINGAPORE
Digital veteran Ken Mandel has joined the team in an advisory capacity. Previously with Yahoo and WPP, he will work alongside existing advisors such as Dirk Eschenbacher, regional and digital ECD, as well as Fritz Demopoulos, the former CEO of Qunar.
Commenting on the appointment, Mandel said, "I am thrilled to be part of the Mobile Now growth story. How could you not bet on mobile, gaming and application development in this region! With their strong presence in China and Singapore regional sales office Mobile Now is extremely well positioned to be a major mobile ecosystem player in Asia Pacific and beyond."
August, 2011
ROCKET FUEL NAMES IAB ASIA CHIEF KEN MANDEL TO BOARD OF ADVISORS
Rocket Fuel Inc., the leader in real-time targeting, today announced that Ken Mandel, Chairman of IAB Singapore and leading digital ad industry executive in Asia Pacific, has joined the company's board of advisors. Mandel is one of the most respected visionaries in digital advertising in Asia, having held executive roles in the region at Yahoo!, OgilvyOne, Neo@Ogilvy, and others. This key board of advisors appointment comes at a strategic juncture in Rocket Fuel's global growth as it eyes expansion into the Asia Pacific region.
August, 2011
MANDEL TO APPEAR ON NEW TV SHOW AIMED AT STARTUPS, ENTREPRENEURS, AND ANGELS
Ken Mandel has been selected as one of the 'Angels' (judges) in a new television show called Angel’s Gate to be broadcast across Asia and the Internet.
Backed by Asia's leading venture funds, Angel’s Gate is a 360-degree platform spanning the TV, Web and Mobile that gives entrepreneurs the opportunity of a lifetime to pitch their dream business ideas to some of Asia's most successful investors.
Angel’s Gate takes a close look at the skills and dynamics at play when entrepreneurs get a chance to pitch to decision makers directly. Often it's down to split second calculations and instinct that determines whether the deal goes through, and the full pressure is on the entrepreneurs to make the most of the situation.
Ken will use his expertise in the digital marketing field on the Angel’s Gate tv show.
April, 2011
KEN JAMMING AT WPP'S STREAM ASIA 2011 IN PHUKET
